TAU shows off its fashionable side in London with Porcelanatto and Karim Rashid
The company is to participate in the next edition of the fair ‘100% Design’ in London, the essential meeting place for the design and fashion world, in which it shows off proposals by one of the creators of current international trends.

TAU gets up on the catwalk to make its mark on fashion. The company will participate from 22 to 25 September in 100% Design, one of the most important events that exist worldwide, and in which ideas are presented that set the trend in the coming months. TAU will be there through its brand Porcelanatto by TAU, which will showcase the ground breaking work that the designer Karim Rashid has designed for the firm in ceramic, thinking of prescribers and the contracts segment.

The star of the proposal Porcelanatto by TAU is Emotion Grey, a model from the No-Stalgia collection, characterized by the ground breaking aesthetics of its photographs, creating unprecedented geometric games on ceramic materials designed to bring an avant-garde aesthetic finish. This proposal, like the rest of the Porcelanatto catalogue, is ideal for spaces such as hotels, shopping centres, entertainment areas... in short, any area looking for a different finish that is modern and custom-designed.

To its innovative aesthetics, TAU adds its extensive experience in the field of technology and innovation. In fact, the model is displayed with the application of the S3-TAU Drysystem, a specific signature technique that allows dry fixture of tiles quickly and with a perfect, clean finish.

Emotion Grey will be used in the pavement of the area that TAU occupies in the event. But it is not the only one. Porcelanatto by TAU also offers the public of architects, interior designers, decorators and design experts the results of their research in the field of architecture and interior design. Specifically, it will show the potential of its ceramic products offered in areas such as furniture. Visitors will thus be able to see a table that has been coated with the Emotion Carbon model, which, with its blacks and whites, coordinates and integrates with the aesthetics of the pavement.

The Porcelanatto by TAU stand has also incorporated the benches made up with the Desire Jet model and designed by Karim Rashid, whose stars and grey blend perfectly with the rest of the environment.

The participation of Porcelanatto by TAU in 100% Design reveals once again the mastery and the experience that TAU has in technology applied to the realm of constructive solutions, but always from its cutting-edge, exclusive perspective. Hence the wide range of products and services that the brand provides to professionals in architecture, urban planning, interior design and decoration in so many areas.

In this sense, Porcelanatto by TAU comes to this worldwide design event with a unique, extensive catalogue with a full variety of technical ceramic proposals, some of which are already visible in the most highly acclaimed international projects.

Coinciding with 100% Design, TAU goes a step further in this forum and presents such avant-garde and innovative projects as the Carbon Collection (inspired by woven carbon fibres) and also the Fine version of Mythos, Portland and Corten (no doubt one of the proposals that had the greatest impact worldwide and that has revolutionized the aesthetics of architecture and interior design). TAU Fine is the new concept of large format ultra-light porcelain destined to revolutionize architecture and the field of housing renovation thanks to its many innovative advantages because this proposal is characterized by a reduction in the thickness of the tiles by more than 50%, and even down to a minimum thickness of 5 mm, resulting in energy efficiency and the reduction of CO2 emissions.