Tau Cerámica presents its new website at Cevisama 2018
Tau Cerámica is completely overhauling its Internet image with a new website aimed at getting closer to its customers. Designed for the user and easy interaction, it can be searched not only by product but also by catalogue or room. A functional, user-friendly and intuitive platform.
This website overhaul reflects a change of digital strategy by Tau Cerámica, which has made a firm commitment to remain on the cutting edge of this industry. A much more up-to-date platform that adapts to all devices and boasts a design that is focused on the user experience when browsing. Furthermore, the website is available in three languages from launch (Spanish, English and French) to cater to its international market.
The website is therefore fully targeted at all Tau customers: distributors, opinion leaders and end customers. The goal is for them to be able to find the product or content they are looking for in a single click. This platform also includes a new current affairs news blog about both the brand and the interior design, architecture and ceramic world. Each new article will be written by guest authors about their own projects and opinions.
This website has been the result of the collaboration of two companies together with the Tau Marketing team: ProDesign Spain, designing the web, and IMK programming and carrying it out.
This change in the digital strategy, not only visible in the renewal of the web but also in the creation of the blog and the management of Social Networks, is another step of Tau Cerámica towards the future, betting on innovation, design and excellence to become the world leader in the ceramic sector.
Discover the new website of Tau Cerámica and its blog at: www.tauceramica.com and follow Tau Cerámica on Facebook, Instagram, Pinterest and Twitter.