{"id":842282,"date":"2025-08-19T17:23:12","date_gmt":"2025-08-19T15:23:12","guid":{"rendered":"https:\/\/www.tauceramica.com\/?p=842282"},"modified":"2025-08-19T17:23:12","modified_gmt":"2025-08-19T15:23:12","slug":"sense-tau-embraces-slow-design-at-cersaie-2025","status":"publish","type":"post","link":"https:\/\/www.tauceramica.com\/en\/sense-tau-embraces-slow-design-at-cersaie-2025\/","title":{"rendered":"SENSE: TAU embraces slow design at Cersaie 2025"},"content":{"rendered":"<p data-start=\"161\" data-end=\"463\">In a world saturated with stimuli, TAU takes a pause \u2014 and turns it into a proposal. This is how SENSE is born, the concept we bring to <strong data-start=\"297\" data-end=\"313\">Cersaie 2025<\/strong>: an invitation to look at ceramics with different eyes \u2014 slower, more attentive, more conscious \u2014 and to rediscover the value of what is essential.<\/p>\n<p data-start=\"465\" data-end=\"711\"><strong data-start=\"465\" data-end=\"475\">Where?<\/strong> At our brand-new stand in <em data-start=\"502\" data-end=\"519\">Hall 26 \u00b7 A2-B6<\/em>: a renewed space that not only grows in size but transforms into an experience \u2014 honest materials, natural light, visual order, and a journey that invites you to discover, not just to look.<\/p>\n<h3 data-start=\"713\" data-end=\"752\">SENSE: less artifice, more matter<\/h3>\n<p data-start=\"754\" data-end=\"883\">SENSE is not just a collection or a catalog. It is a curatorial idea that champions <strong data-start=\"838\" data-end=\"853\">slow design<\/strong> as a contemporary language:<\/p>\n<ul data-start=\"885\" data-end=\"1017\">\n<li data-start=\"885\" data-end=\"926\">\n<p data-start=\"887\" data-end=\"926\">Surfaces that don\u2019t shout, but speak.<\/p>\n<\/li>\n<li data-start=\"927\" data-end=\"972\">\n<p data-start=\"929\" data-end=\"972\">Textures that are felt more than imposed.<\/p>\n<\/li>\n<li data-start=\"973\" data-end=\"1017\">\n<p data-start=\"975\" data-end=\"1017\">Colors that don\u2019t overwhelm, but soothe.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1019\" data-end=\"1166\">This approach is reflected in every decision: from the choice of materials to the digital tools that accompany visitors throughout their journey.<\/p>\n<h3 data-start=\"1168\" data-end=\"1217\">Gravita: technique at the service of design<\/h3>\n<p data-start=\"1219\" data-end=\"1488\">One of the main highlights in Bologna will be <strong data-start=\"1265\" data-end=\"1276\">Gravita<\/strong>, a new ceramic manufacturing process that enables the creation of <strong data-start=\"1343\" data-end=\"1394\">multi-format surfaces with high aesthetic value<\/strong>. But the real breakthrough goes beyond technical innovation: Gravita is a <strong data-start=\"1469\" data-end=\"1485\">project tool<\/strong>.<\/p>\n<p data-start=\"1490\" data-end=\"1698\">It allows designers to adapt scale and layout rhythm to each architectural space, creating both visual continuity and tactile richness, with total freedom for architects, interior designers, and specifiers.<\/p>\n<p data-start=\"1700\" data-end=\"1753\">Under this technology, new series make their debut:<\/p>\n<ul data-start=\"1754\" data-end=\"1928\">\n<li data-start=\"1754\" data-end=\"1809\">\n<p data-start=\"1756\" data-end=\"1809\"><strong data-start=\"1756\" data-end=\"1765\">Petra<\/strong>, exploring the mineral serenity of stone.<\/p>\n<\/li>\n<li data-start=\"1810\" data-end=\"1875\">\n<p data-start=\"1812\" data-end=\"1875\"><strong data-start=\"1812\" data-end=\"1823\">Detroit<\/strong>, a clean, architectural interpretation of cement.<\/p>\n<\/li>\n<li data-start=\"1876\" data-end=\"1928\">\n<p data-start=\"1878\" data-end=\"1928\"><strong data-start=\"1878\" data-end=\"1887\">Lucca<\/strong>, a contemporary reimagining of marble.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1930\" data-end=\"2045\">All of them join <strong data-start=\"1947\" data-end=\"1958\">Calcare<\/strong>, which has already become a reference since its presentation at Cer\u00e1mica Experience.<\/p>\n<h3 data-start=\"2047\" data-end=\"2091\">Materials with character and coherence<\/h3>\n<p data-start=\"2093\" data-end=\"2203\">The SENSE universe is completed with other proposals that expand the narrative without breaking its essence:<\/p>\n<ul data-start=\"2205\" data-end=\"2471\">\n<li data-start=\"2205\" data-end=\"2305\">\n<p data-start=\"2207\" data-end=\"2305\"><strong data-start=\"2207\" data-end=\"2216\">Mythe<\/strong>, our sober take on natural slate, highlighted by international media such as <em data-start=\"2294\" data-end=\"2302\">Forbes<\/em>.<\/p>\n<\/li>\n<li data-start=\"2306\" data-end=\"2471\">\n<p data-start=\"2308\" data-end=\"2471\"><strong data-start=\"2308\" data-end=\"2322\">Portobello<\/strong>, a terrazzo that balances tradition and modernity, designed for both large surfaces and residential projects that seek personality without excess.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2473\" data-end=\"2610\">And this is only a preview. At Cersaie, TAU will showcase other novelties where <strong data-start=\"2553\" data-end=\"2607\">matter takes the spotlight and light does the rest<\/strong>.<\/p>\n<h3 data-start=\"2612\" data-end=\"2659\">Digital tools to see, compare, and decide<\/h3>\n<p data-start=\"2661\" data-end=\"2795\">SENSE also speaks a practical language. This year, we enhance our digital ecosystem so that inspiration naturally leads to decision:<\/p>\n<ul data-start=\"2797\" data-end=\"3107\">\n<li data-start=\"2797\" data-end=\"2839\">\n<p data-start=\"2799\" data-end=\"2839\">An agile, updated <strong data-start=\"2817\" data-end=\"2836\">digital catalog<\/strong>.<\/p>\n<\/li>\n<li data-start=\"2840\" data-end=\"2924\">\n<p data-start=\"2842\" data-end=\"2924\">New <strong data-start=\"2846\" data-end=\"2862\">screenboards<\/strong> to compare materials, formats, and combinations in context.<\/p>\n<\/li>\n<li data-start=\"2925\" data-end=\"3107\">\n<p data-start=\"2927\" data-end=\"3107\">And our immersive <strong data-start=\"2945\" data-end=\"2952\">Box<\/strong>, a unique experience outside the showroom: a creative chamber where you can see, in real scale and in real time, how surfaces change with light and use.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3109\" data-end=\"3137\">SENSE is an invitation<\/h3>\n<p data-start=\"3139\" data-end=\"3431\">For the design world, <strong data-start=\"3161\" data-end=\"3189\">SENSE is an active pause<\/strong>. A serene manifesto showing how innovation, when relevant, not only surprises but also <strong data-start=\"3277\" data-end=\"3310\">enhances the reading of space<\/strong>. Because design is not about accumulation, but about choosing well. And in that journey, TAU wants to be by your side.<\/p>\n<p style=\"text-align: center;\" data-start=\"3139\" data-end=\"3431\"><a href=\"https:\/\/www.cersaie.it\/en\/v_biglietteria.php\" target=\"_blank\" rel=\"noopener\"><strong>TICKETS<\/strong><\/a><\/p>\n<p data-start=\"3433\" data-end=\"3480\"><strong data-start=\"3433\" data-end=\"3456\">See you at Cersaie.9<\/strong><br data-start=\"3456\" data-end=\"3459\" \/><strong data-start=\"3459\" data-end=\"3478\">Hall 26 \u00b7 A2-B6<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world saturated with stimuli, TAU takes a pause \u2014 and turns it into a proposal. This is how [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":842292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85900],"tags":[],"profiles":[],"class_list":["post-842282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/posts\/842282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/comments?post=842282"}],"version-history":[{"count":1,"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/posts\/842282\/revisions"}],"predecessor-version":[{"id":842296,"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/posts\/842282\/revisions\/842296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/media\/842292"}],"wp:attachment":[{"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/media?parent=842282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/categories?post=842282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/tags?post=842282"},{"taxonomy":"profiles","embeddable":true,"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/profiles?post=842282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}