{"id":871840,"date":"2025-09-30T17:02:52","date_gmt":"2025-09-30T15:02:52","guid":{"rendered":"https:\/\/www.tauceramica.com\/?p=871840"},"modified":"2025-09-30T17:02:52","modified_gmt":"2025-09-30T15:02:52","slug":"between-serenity-and-innovation-taus-mark-in-bologna","status":"publish","type":"post","link":"https:\/\/www.tauceramica.com\/en\/between-serenity-and-innovation-taus-mark-in-bologna\/","title":{"rendered":"Between Serenity and Innovation: TAU\u2019s Mark in Bologna"},"content":{"rendered":"<p data-start=\"115\" data-end=\"357\">The latest edition of Cersaie was a very special one for TAU Cer\u00e1mica. Our time in Bologna confirmed once again that conscious design and innovation are the path to offering ceramic solutions that are timeless, versatile, and full of value.<\/p>\n<p data-start=\"359\" data-end=\"630\">At a booth that perfectly reflected the essence of <strong data-start=\"410\" data-end=\"419\">SENSE<\/strong>, we chose a sand-colored palette that conveyed serenity, calm, and peace. A tidy, welcoming space designed so visitors could read each material without artifice, in harmony with the philosophy of slow design.<\/p>\n<h4 data-start=\"637\" data-end=\"683\">A Complete Collection of Timeless Series<\/h4>\n<p data-start=\"685\" data-end=\"935\">We presented a set of surfaces that balance design and innovation. <strong data-start=\"752\" data-end=\"774\"><a href=\"https:\/\/www.tauceramica.com\/en\/gravita\/\">Gravita<\/a> technology<\/strong>, one of the great breakthroughs of this edition, allowed us to showcase multi-format series that open new possibilities for architects and interior designers:<\/p>\n<ul data-start=\"937\" data-end=\"1240\">\n<li data-start=\"937\" data-end=\"1010\">\n<p data-start=\"939\" data-end=\"1010\"><a href=\"https:\/\/www.tauceramica.com\/series\/calcare\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"939\" data-end=\"950\">Calcare<\/strong><\/a>: a smoother, more versatile stone, ideal for any project.<\/p>\n<\/li>\n<li data-start=\"1011\" data-end=\"1086\">\n<p data-start=\"1013\" data-end=\"1086\"><a href=\"https:\/\/www.tauceramica.com\/series\/petra\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"1013\" data-end=\"1022\">Petra<\/strong><\/a>: with greater graphic richness, inspired by mineral serenity.<\/p>\n<\/li>\n<li data-start=\"1087\" data-end=\"1167\">\n<p data-start=\"1089\" data-end=\"1167\"><a href=\"https:\/\/www.tauceramica.com\/series\/lucca\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"1089\" data-end=\"1098\">Lucca<\/strong><\/a>: marble reinterpreted with polished, matte, and textured finishes.<\/p>\n<\/li>\n<li data-start=\"1168\" data-end=\"1240\">\n<p data-start=\"1170\" data-end=\"1240\"><a href=\"https:\/\/www.tauceramica.com\/series\/detroit\/\"><strong data-start=\"1170\" data-end=\"1181\">Detroit<\/strong><\/a>: a cement with architectural and contemporary character.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1242\" data-end=\"1387\">Together, they form a range designed to endure, complemented by reliefs and decorations that enrich each base.<\/p>\n<p data-start=\"1242\" data-end=\"1387\"><a href=\"https:\/\/catalogs.tauceramica.com\/porcelain\/coleccion\/novedades-sense\" target=\"_blank\" rel=\"noopener\">See the full collection here<\/a> \u279d<\/p>\n<h4 data-start=\"1394\" data-end=\"1443\">Digital Innovation at the Service of Design<\/h4>\n<p data-start=\"1445\" data-end=\"1778\">The fair was also the perfect stage to present, for the first time outside our showroom, the <a href=\"https:\/\/www.youtube.com\/watch?v=-J9_3MDgHj8\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"1538\" data-end=\"1555\">Immersive Box<\/strong><\/a>. A digital tool developed ad hoc for TAU Cer\u00e1mica, it allows distributors to visualize in real time projects of living rooms, bathrooms, terraces, or fa\u00e7ades configured with our materials (colors, formats, and finishes).<\/p>\n<p data-start=\"1780\" data-end=\"1964\">Alongside it, we strengthened our digital ecosystem with <strong data-start=\"1837\" data-end=\"1902\">screenboard, digital catalogs, and a new interactive approach<\/strong> that shortens the distance between idea and final decision.<\/p>\n<h4 data-start=\"1971\" data-end=\"2006\">An Edition That Sets the Path<\/h4>\n<p data-start=\"2008\" data-end=\"2095\">Cersaie 2025 will be remembered as an edition where TAU presented a complete package:<\/p>\n<ul data-start=\"2097\" data-end=\"2305\">\n<li data-start=\"2097\" data-end=\"2144\">\n<p data-start=\"2099\" data-end=\"2144\">A booth that embodied the essence of <a href=\"https:\/\/www.tauceramica.com\/en\/sense-tau-embraces-slow-design-at-cersaie-2025\/\" target=\"_blank\" rel=\"noopener\">SENSE<\/a>.<\/p>\n<\/li>\n<li data-start=\"2145\" data-end=\"2206\">\n<p data-start=\"2147\" data-end=\"2206\">A collection of honest, timeless, and versatile products.<\/p>\n<\/li>\n<li data-start=\"2207\" data-end=\"2305\">\n<p data-start=\"2209\" data-end=\"2305\">A strong digital commitment that allows us to stand out in an increasingly homogeneous sector.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2307\" data-end=\"2446\">With this proposal, TAU Cer\u00e1mica reinforces its commitment to professionals and clients seeking complete, innovative solutions with soul.<\/p>\n<div id='gallery-1' class='gallery galleryid-871840 gallery-columns-1 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-004-BajaResolucion-1920x1280.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-004-BajaResolucion-1920x1280.jpg 1920w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-004-BajaResolucion-300x200.jpg 300w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-004-BajaResolucion-768x512.jpg 768w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-004-BajaResolucion-1536x1024.jpg 1536w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-004-BajaResolucion-2048x1365.jpg 2048w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-004-BajaResolucion-1200x800.jpg 1200w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-004-BajaResolucion-1980x1320.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" 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class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-039-BajaResolucion-1920x1280.jpg 1920w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-039-BajaResolucion-300x200.jpg 300w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-039-BajaResolucion-768x512.jpg 768w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-039-BajaResolucion-1536x1024.jpg 1536w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-039-BajaResolucion-2048x1365.jpg 2048w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-039-BajaResolucion-1200x800.jpg 1200w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-039-BajaResolucion-1980x1320.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" 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https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-033-BajaResolucion-1200x800.jpg 1200w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-033-BajaResolucion-1980x1320.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250925-Cersaie2025RRSS-016-BajaResolucion-1920x1280.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250925-Cersaie2025RRSS-016-BajaResolucion-1920x1280.jpg 1920w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250925-Cersaie2025RRSS-016-BajaResolucion-300x200.jpg 300w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250925-Cersaie2025RRSS-016-BajaResolucion-768x512.jpg 768w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250925-Cersaie2025RRSS-016-BajaResolucion-1536x1024.jpg 1536w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250925-Cersaie2025RRSS-016-BajaResolucion-2048x1365.jpg 2048w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250925-Cersaie2025RRSS-016-BajaResolucion-1200x800.jpg 1200w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250925-Cersaie2025RRSS-016-BajaResolucion-1980x1320.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250924-Cersaie2025RRSS-015-1920x1280.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250924-Cersaie2025RRSS-015-1920x1280.jpg 1920w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250924-Cersaie2025RRSS-015-300x200.jpg 300w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250924-Cersaie2025RRSS-015-768x512.jpg 768w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250924-Cersaie2025RRSS-015-1536x1024.jpg 1536w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250924-Cersaie2025RRSS-015-2048x1365.jpg 2048w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250924-Cersaie2025RRSS-015-1200x800.jpg 1200w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250924-Cersaie2025RRSS-015-1980x1320.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-023-BajaResolucion-1920x1280.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-023-BajaResolucion-1920x1280.jpg 1920w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-023-BajaResolucion-300x200.jpg 300w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-023-BajaResolucion-768x512.jpg 768w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-023-BajaResolucion-1536x1024.jpg 1536w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-023-BajaResolucion-2048x1365.jpg 2048w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-023-BajaResolucion-1200x800.jpg 1200w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-023-BajaResolucion-1980x1320.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-040-BajaResolucion-1920x1280.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-040-BajaResolucion-1920x1280.jpg 1920w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-040-BajaResolucion-300x200.jpg 300w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-040-BajaResolucion-768x512.jpg 768w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-040-BajaResolucion-1536x1024.jpg 1536w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-040-BajaResolucion-2048x1365.jpg 2048w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-040-BajaResolucion-1200x800.jpg 1200w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-040-BajaResolucion-1980x1320.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-010-BajaResolucion-1920x1280.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-010-BajaResolucion-1920x1280.jpg 1920w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-010-BajaResolucion-300x200.jpg 300w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-010-BajaResolucion-768x512.jpg 768w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-010-BajaResolucion-1536x1024.jpg 1536w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-010-BajaResolucion-2048x1365.jpg 2048w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-010-BajaResolucion-1200x800.jpg 1200w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-010-BajaResolucion-1980x1320.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025Stand-002-BajaResolucion-1920x1280.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025Stand-002-BajaResolucion-1920x1280.jpg 1920w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025Stand-002-BajaResolucion-300x200.jpg 300w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025Stand-002-BajaResolucion-768x512.jpg 768w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025Stand-002-BajaResolucion-1536x1024.jpg 1536w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025Stand-002-BajaResolucion-2048x1366.jpg 2048w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025Stand-002-BajaResolucion-1200x800.jpg 1200w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025Stand-002-BajaResolucion-1980x1320.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025Stand-001-BajaResolucion-1920x1280.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025Stand-001-BajaResolucion-1920x1280.jpg 1920w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025Stand-001-BajaResolucion-300x200.jpg 300w, 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Our time in Bologna confirmed once again [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":871795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85900],"tags":[],"profiles":[],"class_list":["post-871840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/posts\/871840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/comments?post=871840"}],"version-history":[{"count":1,"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/posts\/871840\/revisions"}],"predecessor-version":[{"id":871845,"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/posts\/871840\/revisions\/871845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/media\/871795"}],"wp:attachment":[{"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/media?parent=871840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/categories?post=871840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/tags?post=871840"},{"taxonomy":"profiles","embeddable":true,"href":"https:\/\/www.tauceramica.com\/en\/wp-json\/wp\/v2\/profiles?post=871840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}