{"id":871846,"date":"2025-09-30T17:16:26","date_gmt":"2025-09-30T15:16:26","guid":{"rendered":"https:\/\/www.tauceramica.com\/?p=871846"},"modified":"2025-09-30T17:16:26","modified_gmt":"2025-09-30T15:16:26","slug":"entre-serenite-et-innovation-lempreinte-de-tau-a-bologne","status":"publish","type":"post","link":"https:\/\/www.tauceramica.com\/fr\/entre-serenite-et-innovation-lempreinte-de-tau-a-bologne\/","title":{"rendered":"Entre s\u00e9r\u00e9nit\u00e9 et innovation : l\u2019empreinte de TAU \u00e0 Bologne"},"content":{"rendered":"<p data-start=\"113\" data-end=\"384\">La derni\u00e8re \u00e9dition de Cersaie a \u00e9t\u00e9 tr\u00e8s sp\u00e9ciale pour TAU Cer\u00e1mica. Notre passage \u00e0 Bologne a confirm\u00e9 une fois de plus que le design conscient et l\u2019innovation sont la voie \u00e0 suivre pour offrir des solutions c\u00e9ramiques intemporelles, polyvalentes et riches en valeur.<\/p>\n<p data-start=\"386\" data-end=\"695\">Dans un stand qui refl\u00e9tait parfaitement l\u2019essence de <strong data-start=\"440\" data-end=\"449\">SENSE<\/strong>, nous avons mis\u00e9 sur une palette de couleurs sable transmettant s\u00e9r\u00e9nit\u00e9, calme et paix. Un espace ordonn\u00e9, accueillant et pens\u00e9 pour que le visiteur puisse lire chaque mat\u00e9riau sans artifices, en harmonie avec la philosophie du <em data-start=\"679\" data-end=\"692\">slow design<\/em>.<\/p>\n<h4 data-start=\"697\" data-end=\"750\">Une collection compl\u00e8te de s\u00e9ries intemporelles<\/h4>\n<p data-start=\"751\" data-end=\"1046\">Nous avons pr\u00e9sent\u00e9 un ensemble de surfaces qui \u00e9quilibrent design et innovation. La technologie <a href=\"https:\/\/www.tauceramica.com\/fr\/gravita\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"848\" data-end=\"859\">Gravita<\/strong><\/a>, l\u2019une des grandes avanc\u00e9es de cette \u00e9dition, nous a permis de montrer des s\u00e9ries multiformats qui ouvrent de nouvelles possibilit\u00e9s pour les architectes et les designers d\u2019int\u00e9rieur:<\/p>\n<ul data-start=\"1048\" data-end=\"1374\">\n<li data-start=\"1048\" data-end=\"1128\">\n<p data-start=\"1050\" data-end=\"1128\"><a href=\"https:\/\/www.tauceramica.com\/series\/calcare\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"1050\" data-end=\"1061\">Calcare<\/strong><\/a>: une pierre plus lisse et polyvalente, id\u00e9ale pour tout projet.<\/p>\n<\/li>\n<li data-start=\"1129\" data-end=\"1219\">\n<p data-start=\"1131\" data-end=\"1219\"><a href=\"https:\/\/www.tauceramica.com\/series\/petra\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"1131\" data-end=\"1140\">Petra<\/strong><\/a> : avec une plus grande richesse graphique, inspir\u00e9e de la s\u00e9r\u00e9nit\u00e9 min\u00e9rale.<\/p>\n<\/li>\n<li data-start=\"1220\" data-end=\"1302\">\n<p data-start=\"1222\" data-end=\"1302\"><a href=\"https:\/\/www.tauceramica.com\/series\/lucca\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"1222\" data-end=\"1231\">Lucca<\/strong><\/a>: un marbre r\u00e9interpr\u00e9t\u00e9 avec des finitions polie, mate et textur\u00e9e.<\/p>\n<\/li>\n<li data-start=\"1303\" data-end=\"1374\">\n<p data-start=\"1305\" data-end=\"1374\"><a href=\"https:\/\/www.tauceramica.com\/series\/detroit\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"1305\" data-end=\"1316\">Detroit<\/strong><\/a>: un ciment au caract\u00e8re architectural et contemporain.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1376\" data-end=\"1541\">Toutes ces s\u00e9ries composent une gamme pens\u00e9e pour durer, accompagn\u00e9e de reliefs et de d\u00e9corations qui enrichissent chaque base.<br data-start=\"1503\" data-end=\"1506\" \/><a href=\"https:\/\/catalogs.tauceramica.com\/porcelain\/coleccion\/novedades-sense\" target=\"_blank\" rel=\"noopener\">Voir la collection compl\u00e8te ici<\/a> \u279d<\/p>\n<h4 data-start=\"1543\" data-end=\"1589\">Innovation digitale au service du design<\/h4>\n<p data-start=\"1590\" data-end=\"1955\">Le salon a \u00e9galement \u00e9t\u00e9 le cadre parfait pour pr\u00e9senter, pour la premi\u00e8re fois hors de notre showroom, la <strong data-start=\"1697\" data-end=\"1714\"><a href=\"https:\/\/www.youtube.com\/watch?v=-J9_3MDgHj8\" target=\"_blank\" rel=\"noopener\">Immersive Box<\/a><\/strong>. Un outil digital d\u00e9velopp\u00e9 sur mesure pour TAU Cer\u00e1mica qui permet aux distributeurs de visualiser en temps r\u00e9el des projets de salons, salles de bains, terrasses ou fa\u00e7ades configur\u00e9s avec nos mat\u00e9riaux (couleurs, formats et finitions).<\/p>\n<p data-start=\"1957\" data-end=\"2161\">\u00c0 ses c\u00f4t\u00e9s, nous avons renforc\u00e9 notre \u00e9cosyst\u00e8me digital avec le <em data-start=\"2023\" data-end=\"2036\">screenboard<\/em>, les catalogues num\u00e9riques et une nouvelle approche interactive qui r\u00e9duit la distance entre l\u2019id\u00e9e et la d\u00e9cision finale.<\/p>\n<h4 data-start=\"2163\" data-end=\"2198\">Une \u00e9dition qui trace la voie<\/h4>\n<p data-start=\"2199\" data-end=\"2293\">Cersaie 2025 restera dans les m\u00e9moires comme une \u00e9dition o\u00f9 TAU a pr\u00e9sent\u00e9 un pack complet :<\/p>\n<ul data-start=\"2295\" data-end=\"2523\">\n<li data-start=\"2295\" data-end=\"2341\">\n<p data-start=\"2297\" data-end=\"2341\">Un stand incarnant l\u2019essence de <a href=\"https:\/\/www.tauceramica.com\/fr\/sense-tau-commits-to-slow-design-at-cersaie-2025\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"2329\" data-end=\"2338\">SENSE<\/strong><\/a>.<\/p>\n<\/li>\n<li data-start=\"2342\" data-end=\"2410\">\n<p data-start=\"2344\" data-end=\"2410\">Une collection de produits honn\u00eates, intemporels et polyvalents.<\/p>\n<\/li>\n<li data-start=\"2411\" data-end=\"2523\">\n<p data-start=\"2413\" data-end=\"2523\">Et un engagement digital fort qui nous permet de nous diff\u00e9rencier dans un secteur de plus en plus homog\u00e8ne.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2525\" data-end=\"2692\">Avec cette proposition, TAU Cer\u00e1mica renforce son engagement envers les professionnels et les clients en qu\u00eate de solutions compl\u00e8tes, innovantes et porteuses d\u2019\u00e2me.<\/p>\n<div id='gallery-1' class='gallery galleryid-871846 gallery-columns-1 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-004-BajaResolucion-1920x1280.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-004-BajaResolucion-1920x1280.jpg 1920w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-004-BajaResolucion-300x200.jpg 300w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-004-BajaResolucion-768x512.jpg 768w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-004-BajaResolucion-1536x1024.jpg 1536w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-004-BajaResolucion-2048x1365.jpg 2048w, 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size-large\" alt=\"\" srcset=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-027-BajaResolucion-1920x1280.jpg 1920w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-027-BajaResolucion-300x200.jpg 300w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-027-BajaResolucion-768x512.jpg 768w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-027-BajaResolucion-1536x1024.jpg 1536w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-027-BajaResolucion-2048x1365.jpg 2048w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-027-BajaResolucion-1200x800.jpg 1200w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-027-BajaResolucion-1980x1320.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-039-BajaResolucion-1920x1280.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-039-BajaResolucion-1920x1280.jpg 1920w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-039-BajaResolucion-300x200.jpg 300w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-039-BajaResolucion-768x512.jpg 768w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-039-BajaResolucion-1536x1024.jpg 1536w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-039-BajaResolucion-2048x1365.jpg 2048w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-039-BajaResolucion-1200x800.jpg 1200w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-039-BajaResolucion-1980x1320.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-033-BajaResolucion-1920x1280.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-033-BajaResolucion-1920x1280.jpg 1920w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-033-BajaResolucion-300x200.jpg 300w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-033-BajaResolucion-768x512.jpg 768w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-033-BajaResolucion-1536x1024.jpg 1536w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-033-BajaResolucion-2048x1365.jpg 2048w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-033-BajaResolucion-1200x800.jpg 1200w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-033-BajaResolucion-1980x1320.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250925-Cersaie2025RRSS-016-BajaResolucion-1920x1280.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250925-Cersaie2025RRSS-016-BajaResolucion-1920x1280.jpg 1920w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250925-Cersaie2025RRSS-016-BajaResolucion-300x200.jpg 300w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250925-Cersaie2025RRSS-016-BajaResolucion-768x512.jpg 768w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250925-Cersaie2025RRSS-016-BajaResolucion-1536x1024.jpg 1536w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250925-Cersaie2025RRSS-016-BajaResolucion-2048x1365.jpg 2048w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250925-Cersaie2025RRSS-016-BajaResolucion-1200x800.jpg 1200w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250925-Cersaie2025RRSS-016-BajaResolucion-1980x1320.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250924-Cersaie2025RRSS-015-1920x1280.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250924-Cersaie2025RRSS-015-1920x1280.jpg 1920w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250924-Cersaie2025RRSS-015-300x200.jpg 300w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250924-Cersaie2025RRSS-015-768x512.jpg 768w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250924-Cersaie2025RRSS-015-1536x1024.jpg 1536w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250924-Cersaie2025RRSS-015-2048x1365.jpg 2048w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250924-Cersaie2025RRSS-015-1200x800.jpg 1200w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250924-Cersaie2025RRSS-015-1980x1320.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-023-BajaResolucion-1920x1280.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-023-BajaResolucion-1920x1280.jpg 1920w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-023-BajaResolucion-300x200.jpg 300w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-023-BajaResolucion-768x512.jpg 768w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-023-BajaResolucion-1536x1024.jpg 1536w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-023-BajaResolucion-2048x1365.jpg 2048w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-023-BajaResolucion-1200x800.jpg 1200w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-023-BajaResolucion-1980x1320.jpg 1980w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250922-Cersaie2025RRSS-040-BajaResolucion-1920x1280.jpg\" class=\"attachment-large size-large\" alt=\"\" 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class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-010-BajaResolucion-1920x1280.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-010-BajaResolucion-1920x1280.jpg 1920w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-010-BajaResolucion-300x200.jpg 300w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-010-BajaResolucion-768x512.jpg 768w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-010-BajaResolucion-1536x1024.jpg 1536w, https:\/\/www.tauceramica.com\/wp-content\/uploads\/2025\/09\/20250923-CERSAIE2025RRSS-010-BajaResolucion-2048x1365.jpg 2048w, 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