Cerámica Experience: Where Ceramics Evolve into Design, Innovation, and Spatial Experience
Ceramics are no longer just a construction material — they have become a defining element of spatial identity. Today, architecture, interior design, and product design share a common language in which materials are not only used: they are interpreted, experienced, and lived.
At TAU, we believe in ceramics that evolve alongside new ways of living, designing, and building spaces. Under this vision, we drive continuous material innovation based on three core pillars: innovation, design, and the ongoing development of new solutions.
We work to create collections that go beyond passing trends and deliver lasting value to architectural projects, interior spaces, and residential environments. Our goal is to develop proposals with long-term relevance — solutions designed to support how spaces evolve over time.
Our latest product developments are born directly from the essence of raw material. In this context, we create series that connect origin, territory, and time with the needs of contemporary design.
Campaspero represents, for us, a direct connection with nature in its purest state. Inspired by the town and quarry that give it its name, this collection faithfully reproduces the stone characteristic of the area, translating its texture, chromatic richness, and natural authenticity into modern architecture. The result is a surface that brings balance, natural character, and material strength, allowing the creation of spaces with a strong, timeless identity.
Lithos, on the other hand, explores the trace of time on stone. Inspired by natural geological processes, this series interprets soft erosion, mineral nuances, and subtle stratifications formed over years in nature. This interpretation of time translates into surfaces with strong visual depth, capable of bringing serenity, elegance, and a sense of permanence to any space. With Lithos, we go beyond material reproduction — we aim to convey history, character, and continuity.
Alongside natural inspiration, technological innovation plays a key role in our product strategy. In this area, Immersive Play stands out — a solution we developed to transform how ceramic materials are selected and visualized.
Immersive Play was created to simplify decision-making for both professionals and end users, enabling visualization of combinations and applications in more intuitive, realistic, and immersive environments. With this solution, we move toward a new way of understanding the relationship between product, technology, and user experience, making ceramic design more accessible, agile, and emotionally engaging.
All of this evolution reaches its fullest expression in Cerámica Experience — an event we have established as one of the key meeting points for the industry. Through this event, we open the doors of our facilities to share our vision for the future, our latest innovations, and our ongoing commitment to design and the development of new ceramic solutions with clients, professionals, and partners.
Cerámica Experience continues to grow as a meeting space where ceramics move beyond being just a material and become a complete experience — a way of understanding space, design, and architecture through innovation and materiality.