Between Serenity and Innovation: TAU’s Mark in Bologna

The latest edition of Cersaie was a very special one for TAU Cerámica. Our time in Bologna confirmed once again that conscious design and innovation are the path to offering ceramic solutions that are timeless, versatile, and full of value.

At a booth that perfectly reflected the essence of SENSE, we chose a sand-colored palette that conveyed serenity, calm, and peace. A tidy, welcoming space designed so visitors could read each material without artifice, in harmony with the philosophy of slow design.

A Complete Collection of Timeless Series

We presented a set of surfaces that balance design and innovation. Gravita technology, one of the great breakthroughs of this edition, allowed us to showcase multi-format series that open new possibilities for architects and interior designers:

• Calcare: a smoother, more versatile stone, ideal for any project.

• Petra: with greater graphic richness, inspired by mineral serenity.

• Lucca: marble reinterpreted with polished, matte, and textured finishes.

• Detroit: a cement with architectural and contemporary character.

Together, they form a range designed to endure, complemented by reliefs and decorations that enrich each base.

See the full collection here ➝

Digital Innovation at the Service of Design

The fair was also the perfect stage to present, for the first time outside our showroom, the Immersive Box. A digital tool developed ad hoc for TAU Cerámica, it allows distributors to visualize in real time projects of living rooms, bathrooms, terraces, or façades configured with our materials (colors, formats, and finishes).

Alongside it, we strengthened our digital ecosystem with screenboard, digital catalogs, and a new interactive approach that shortens the distance between idea and final decision.

An Edition That Sets the Path

Cersaie 2025 will be remembered as an edition where TAU presented a complete package:

• A booth that embodied the essence of SENSE.

• A collection of honest, timeless, and versatile products.

• A strong digital commitment that allows us to stand out in an increasingly homogeneous sector.

With this proposal, TAU Cerámica reinforces its commitment to professionals and clients seeking complete, innovative solutions with soul.