Estadio de la Cerámica is one of the oldest football pitches in Spanish football. Adapted to the needs of elite football, the “yellow fief” has evolved and gone through several improvements and expansions over its 97 years of history during which it has hosted matches in all national and continental categories. It has even welcomed the Spanish national team several times. The club Villarreal CF revealed the new name for its stadium in 2017, ‘Estadio de la Cerámica’, as a representative and identifying symbol of the province of Castellón and thus proudly becoming the ambassador for one of the best local products and an enormous showcase for this extraordinary material. Ever since then, TAU Cerámica has been one of their main sponsors along with other renowned companies in the sector.